Your booking app knows your schedule. It doesn’t know whether it pays you.
Enter costs, hours, goal and services. In about 15 minutes you see what each service contributes per booked hour, the price it needs, and the appointments a week your goal takes.
This is for you if…
- You’re a licensed solo esthetician in the US or Canada — suite, rented room or home studio.
- You already have paying clients and set your own prices.
- You suspect your prices or volume don’t quite support what you want to earn — and would rather see the numbers than guess.
- You’re still in school or haven’t started seeing clients.
- You run a salon with employees and need payroll or commission analysis.
- You need tax or accounting software — this is a planning tool.
A full calendar can still hide a pricing problem.
Your booking app records appointments and takes payments. It doesn’t know your rent, your product cost per facial, your turnover time or your income goal — so it can’t tell you whether your prices and hours add up.
“Fully booked but still broke.”
“Why am I booked but not making any money?”
“Parked at $5k, $7k or $9k months and I can’t figure out why.”
From our customer-language research — verbatim phrases, not testimonials.
What you’ll see inside.
Four screens — Setup, Services, Dashboard, Scenario Planner. Every number has a “How we calculated this” expander.
- Treatment
- 60 min
- Turnover
- 15 min
- Product + consumables
- $17
- Your price
- $95
| Service | Today | Suggested |
|---|---|---|
| Signature Facial | $95 | $130 |
| Express Facial | $60 | $70 |
| Dermaplaning Facial | $120 | $135 |
| Chemical Peel | $130 | $130 |
| Brow Wax + Tint | $45 | $65 |
Demo numbers · Maya’s Skin Studio is a fictional studio. Yours will differ. Planning estimates, not accounting or tax advice.
Every service gets a number — and a colour.
Minutes, turnover, product cost, price. The engine shows what each service contributes per booked hour against your bar, and the price it would need.
- Treatment
- 60 min
- Turnover
- 15 min
- Product + consumables
- $17
- Your price
- $95
Suggested prices are suggestions — whether your market supports them is your call.
Same bookings. Same hours. Priced to her goal.
Maya’s $95 Signature Facial contributes about $60 per booked hour against an $85 bar. One tap applies suggested prices to every service below it.
| Metric | Today | Suggested prices | Difference |
|---|---|---|---|
| Income gap | $2,000 | $875 | −$1,125 |
| Appointments / week to aim for | 25 | 19 | −6 a week |
| Hours used of planned | 93% | 71% | −22 pts |
| Left after costs & set-aside | $2,800 | $3,925 | +$1,125 |
A modelled scenario, not a predicted outcome: it assumes bookings don’t change when prices do. The engine can’t predict how clients react. Suggested prices are suggestions — your market is your call.
About 15 minutes. No spreadsheet skills.
- 1Enter your numbers
Costs, take-home goal, tax set-aside, hours, then up to eight services.
- 2See your results
Contribution per booked hour, suggested planning prices, income gap, capacity.
- 3Explore what’s possible
Apply suggested prices, try a 5–15% change or a slow month. Nothing touches your real numbers.
Phone or laptop. USD or CAD. Saved in your browser — no account, nothing uploaded.
The engine, plus four guides.
- Profit & Pricing Engine — Esthetician Editionthe interactive tool
- Quick Start Guidethe four numbers to have ready
- Walkthrough Videoevery screen, demo then blank
- Price Increase Playbooktiming, phasing, scripts
- Numbers Night Checklista 15-minute monthly routine
Founder access. Get the full engine for $37.
A working version is built and being prepared for release. Founders get in first, get the full tool and guides, and shape the first update. No countdown, no cap: the founder price simply ends when the launch version ships.
- Right awayConfirmation email with your receipt and delivery date.
- Within 21 daysDelivery email with your link to the engine and the four guides.
- Then 14 daysTo decide. Not useful for your business? Reply to the delivery email for a full refund.
Questions? [email protected] — every email we send comes from that address; just reply.
- Profit & Pricing Engine — Esthetician Edition
- Quick Start Guide · Walkthrough Video · Price Increase Playbook · Numbers Night Checklist
Not ready?
Is this a spreadsheet or accounting software?
What if clients react to a price change?
Where is my data stored?
When do I get access, and what’s the refund?
Find out whether your calendar actually pays you.
Fifteen minutes with your own numbers. Fourteen days to decide.